THIS IS YOUR CAMPAIGN

Each and every ambassador becomes the hero in their own story.

These stories of heroes overcoming hardships become the message behind each campaign in 2023 for FIT4FUNCTION to market our products.

In line with our slogan “Stay Fit 4 Function” we seek to inspire our consumers to ignore their enemies telling them they can’t. We as a brand will invest the majority of our brand strategy in building emotional connection and rapport with our audience and through your own unique traits, abilities and skills, we wish to showcase YOU as an individual to your own unique audience.

Be like high flying Mike.

Be a powerhouse like Scottie.

Be a rule-breaker like Iverson.

We want to design a product around you, so that you become the product and the product highlights you!

Michael Jordan was not only an exceptional player when he joined Nike. He had a unique playing style and mentality that caught attention. Now not every player played like Mike, so Nike worked with different players to represent different people.

Read the examples below…which athletes are you?

  • Competitive, Explosive & Eye-catching. Mike was a unique player with a flare that shocked the league. Nike then created a shoe to match, so much so it was banned from the NBA due to its colour way. A instant hit was born. Is this you? Could we recreate this impact in your environment?

  • Two very different players to Michael, yet represented a huge part of the basketball community. These athletes highlighted the Nike ‘Force”. A more stable, and better suited to the aggressive, muscular styles of the players.

  • Nike developed the “Flight” range with a more flexible, light weight feel in order to match the quick, high-flying style of Scottie Pippin and those like him.

Three young men in sportswear standing in a gym, engaged in conversation.

UNDERSTAND WHAT FIT4FUNCTION’S SPONSORSHIPS ARE REALLY FOR

Ultimately, the purpose of the brand’s sponsorship scheme is to sell more products. FIT4FUNCTION likes approaching athletes who are not only doing extremely well in their respective games but also has a great following. We want professional athletes who are passionate about their sport & someone that people can look up to.

But aside from increasing sales, we also use our sponsorship scheme to boost brand image and increase credibility. While the brand has ultimately gained the trust of consumers, the market is becoming more competitive as years go by.

FIT4FUNCTION wants people to know that while other brands may come and go, we remain to be the most trusted brand by great sponsor athletes in delivering high-performance products.

BUILDing AN AUDIENCE

Because of the increasingly competitive market and the growing number of digital marketing strategies available today, FIT4FUNCTION wants to ensure they’re getting their money’s worth by signing a sponsored athlete who has carved an audience for themselves. As we’ve mentioned earlier while a player’s performance matters, the following he or she has played a crucial role as well.

Luckily, professional athletes now have the power of the internet and social media to help them cultivate a great following! Start by creating your social media accounts if you are yet to create one for yourself. Afterward, you can start working on a social media management campaign that allows you to gain engaged followers.

A point often overlooked when it comes to cultivating a following is the importance of engagement. As a sponsored athlete, you must be able to entice your followers to purchase from your sponsor.

That’s why as a sponsored athlete, you must also spend ample amounts of time learning how you can convert your followers into purchasing consumers.

LEVERAGING SOCIAL MEDIA PRESENCE FOR ENDORSEMENTS

The great thing about having an engaged following is it opens an athlete’s doors to endorsements and the possibility of becoming a sponsored athlete! Just take a look at what happened to Michael Jordan, LeBron James, and the other Nike athletes.

Driving insane amounts of sales to the brand, Jordan started making money off the court!

Endorsements are one of the several ways professional players can gain profit during off-seasons and if you show great ROIs, we won’t think twice about offering you endorsement deals in the future!

So what products can we curate and market for you?

A guide to dunking?

A program to improve explosive power?

A speed development program?

A Signature sock, hoodie & t-shirt?

Read back through our first paragraph “THIS IS YOUR CAMPAIGN” and let me know what you want to start with. I have ideas for you based of watching you play and knowing a tiny fraction about you. So please…share your passions, your goals & let’s build something great together!